Good
questions.
Straight answers about our services, how we work and what to expect.
General
We are a digital services specialist for the recruitment sector. We build websites, job pages, ATS-connected platforms and business development platforms, grow visibility through SEO, AI search optimisation, advertising and digital marketing, and create employer brands and full brand identities.
Yes. Every project we take on is for a recruitment business, from independent agencies and specialist firms to recruitment groups, RPO providers and in-house talent teams.
Our team has over 10 years of hands-on experience in the recruitment sector, across both agency and in-house, so we understand how recruitment businesses win clients, attract candidates and make placements.
Yes. We work with the ATS, CRM and tools you already use, and only recommend changes where they will make a real difference.
Websites & job pages
Timelines depend on scope, integrations and content. We agree a clear plan and launch date at the start of every project, and share prototypes and previews throughout so there are no surprises.
No. Every website is custom designed for your business, your audiences and your brand, and built to be fast, accessible and easy for your team to update.
Yes. We build every site with a content management system your team can use to edit pages, publish insights, update consultant profiles and manage case studies without a developer.
Yes. We add complete JobPosting structured data to every job page and expire closed roles automatically, which is what Google needs to show your vacancies in Google for Jobs.
Not if the migration is planned properly. We map every important URL, put permanent redirects in place, protect your key content and monitor Search Console after launch.
ATS & BD platforms
We connect to most recruitment ATS and CRM platforms through their API or job feed. Where no API exists, we build custom middleware. Tell us which system you use and we will confirm the approach.
Jobs publish to your website, Google for Jobs and job boards when they are approved and expire when they close. Applications and CVs go straight back into candidate records in your ATS, with the source recorded.
A custom-built system that scans your target market every day for hiring signals, qualifies the companies worth approaching, identifies the likely hiring manager and drafts personalised outreach for your team to review and approve.
Nothing is sent without approval. Your team reviews every lead in a morning dashboard, and daily send caps, exclusions for existing clients and an emergency brake are built in.
SEO & AI search
AI search optimisation, also called generative engine optimisation (GEO), is the work of making sure AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews understand your business and recommend it when people ask for a recruiter in your specialism.
SEO focuses on ranking in search results. AI search optimisation focuses on being named and cited in AI-generated answers. The two overlap: clear content, structured data and authority help both.
SEO compounds over time. Technical fixes can have an effect within weeks, while rankings for competitive sector and location terms usually build over several months of consistent work.
We test the prompts your clients and candidates use across the major AI assistants, record which firms are named and which sources are cited, and track your share of mentions each month.
Marketing & advertising
LinkedIn, Meta, Google Search and Performance Max, and programmatic job advertising. We choose channels based on the roles or audiences you need to reach.
Yes. We run candidate attraction campaigns for hard-to-fill roles and client acquisition campaigns that put your brand in front of the hiring managers you want to work with.
We report on the numbers that matter to a recruitment business, such as applications, enquiries, cost per applicant and cost per enquiry, tracked through to your ATS or CRM where possible.
Yes. We support consultant personal brands with content planning, writing and guidance, so your team posts consistently and confidently.
Branding
Brand strategy and positioning, naming and messaging if needed, a logo and full visual identity, brand guidelines, and the templates and assets your team needs, from pitch decks to social banners.
Yes. Many projects are refreshes that keep the equity in your existing brand while modernising how it looks and sounds.
Employer branding is how an organisation presents itself to potential employees. We define the employee value proposition and bring it to life across careers sites, job ads and content.
Yes. We can work with you to deliver employer branding as a value-added service for the businesses you recruit for.
Working with us
With a free 30-minute strategy call. We review your website, search visibility and brand, and show you where the growth exists. If there is a fit, we follow up with a clear proposal.
Yes. We offer ongoing support, hosting, maintenance and growth services such as SEO, AI search, advertising and marketing, reported monthly.
Yes. We are happy to collaborate with in-house marketers, developers and other partners.
Email info@trg-digital.com or use the form on our Contact us page.
Ask us directly. We'll give you a straight answer.
