What is AI search optimisation, or GEO?

AI search optimisation, also called generative engine optimisation (GEO), is the work of making sure AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews understand your business and recommend it when people ask for a recruiter in your specialism.

How is AI search optimisation different from SEO?

SEO focuses on ranking in search results. AI search optimisation focuses on being named and cited in AI-generated answers. The two overlap: clear content, structured data and authority help both.

How long does SEO take to show results?

SEO compounds over time. Technical fixes can have an effect within weeks, while rankings for competitive sector and location terms usually build over several months of consistent work.

How do you measure AI search visibility?

We test the prompts your clients and candidates use across the major AI assistants, record which firms are named and which sources are cited, and track your share of mentions each month.

AI search optimisation

More and more clients and candidates ask AI assistants who to call, and AI search optimisation for recruitment agencies makes sure those answers include you. We shape the content, structure and signals that AI search engines rely on.

Designed for

Firms that want to be the answer

01Firms that rank but are not recommendedGood Google rankings do not guarantee a mention when someone asks an AI assistant who to call.

02Specialists who want to be namedWhen a hiring manager asks for the best recruiter in your niche, your name should be in the answer.

03Businesses with a thin footprintLittle third-party coverage means AI tools have little to say about you, or get it wrong.

Technical capabilities

How AI search finds you

01Visibility audit

Prompt testing across ChatGPT, Gemini, Perplexity, Copilot and Google AI OverviewsCompetitor share of AI mentionsAnalysis of the sources AI cites

02Entity & structure

Organisation, service, FAQ and person schemaConsistent business data across directories and profilesCrawler access and llms.txt configuration

03Answer-ready content

Service and sector pages that answer real questionsFAQs written the way people askOriginal data: salary guides and market insight

04Citations & tracking

Reviews and third-party mentionsIndustry directories and pressMonthly AI mention and citation tracking

How we approach it

Measured from the first prompt

01BenchmarkWe test the prompts your clients and candidates actually use and record who gets named today.

02StructureWe fix the structured data and business information AI tools rely on to understand who you are.

03PublishWe create clear, citable content and earn the third-party mentions that AI answers draw on.

04TrackMonthly tracking shows where you are mentioned, what is cited and where to focus next.

Why it matters

AI answers name a handful of firms, not ten blue links. If you're not one of them, you're invisible.

What it delivers

01Named in AI answers for your specialisms

02Accurate information about your business everywhere

03Content that works for Google and AI alike

04A measurable share of AI recommendations

See it in action: The Resource Group ↗

FAQs