What is included in a brand creation project?

Brand strategy and positioning, naming and messaging if needed, a logo and full visual identity, brand guidelines, and the templates and assets your team needs, from pitch decks to social banners.

Can you refresh our brand rather than start again?

Yes. Many projects are refreshes that keep the equity in your existing brand while modernising how it looks and sounds.

What is employer branding?

Employer branding is how an organisation presents itself to potential employees. We define the employee value proposition and bring it to life across careers sites, job ads and content.

Can we offer employer branding to our clients?

Yes. We can work with you to deliver employer branding as a value-added service for the businesses you recruit for.

Employer branding

Employer branding for recruitment agencies works two ways: for your own internal hiring, and as a value-added service for your clients. We shape employer brands that make candidates want to work somewhere.

Designed for

Employers competing for the same people

01Recruiters adding value for clientsEmployer branding gives you a service to offer beyond the placement, and a deeper client relationship.

02Clients struggling to attract talentWhen job ads get few responses, the problem is often how the employer comes across.

03Your own internal hiringAttracting great consultants is as competitive as any market you recruit for.

Technical capabilities

From insight to identity

Research

Employee surveys and interviews

Candidate and competitor perception research

EVP workshops with leadership

Proposition

EVP definition and pillars

Careers messaging and tone of voice

Messaging by audience and role family

Creative

Careers site and landing pages

Job ad templates

Photography, video and social content direction

Experience & toolkits

Candidate journey audit

Application and interview communications

Employer brand guidelines for hiring teams

How we approach it

Built on what is true

ListenWe talk to employees, candidates and leaders to find out what it is really like to work there.

DefineWe turn that insight into a clear, honest employee value proposition and messaging.

ExpressWe bring it to life across careers pages, job ads, content and imagery.

EmbedToolkits and training so hiring managers and recruiters tell the same story every time.

Why it matters

Candidates choose employers, not just jobs. A clear employer brand lifts response rates across every role.

What it delivers

01A clear reason to choose this employer

02Stronger response to job ads

03Consistent messaging across every hiring channel

04A service your team can sell to clients

See it in action: AI specialist recruiter ↗

FAQs