Searches such as "recruitment agency Leeds" or "engineering jobs near me" are some of the most valuable a recruitment business can rank for. They come from clients and candidates with a clear, local need. For agencies with several offices, or that cover a wide region, local SEO is how you win them.
Google Business Profile for every office
Each physical office should have its own verified Google Business Profile, with the correct name, address, phone number, opening hours, categories and a link to the relevant location page on your website. Add photos of the office and team, and post updates regularly.
Location landing pages
Create a dedicated page for each office and each important area you recruit in. A strong location page includes:
- The office address, contact details and a map.
- The sectors and roles you recruit for locally.
- Live jobs in that location.
- The local consultants, with photos and specialisms.
- Local market insight, such as salary trends or employer demand.
- Testimonials from local clients and candidates.
Avoid copying the same text and swapping the town name. Thin, duplicated pages rarely rank and can harm the rest of the site.
Consistent business information
Make sure your name, address and phone number are identical across your website, Google, LinkedIn, directories and industry listings. Inconsistency confuses search engines and AI assistants alike.
Reviews
Reviews strongly influence local rankings and click-through. Ask placed candidates and satisfied clients to leave a review on the relevant office profile, and respond to every review, positive or negative.
Local links and mentions
Sponsor local events, join chambers of commerce, contribute to regional business press and partner with local universities. These create genuine local links and mentions that support visibility.
Structured data
Add organisation and local business schema to each location page, with the correct address and contact details, to help search engines connect each page to the right office.