Technology recruitment, UK & US

Always-on
BD engine.

A specialist technology recruiter wanted a steady flow of new client conversations without adding headcount. We built a custom business development platform that scans the market every morning, spots companies struggling to hire, picks the right hiring manager, drafts a personalised outreach sequence and waits for a human to approve it.

Business development platforms
AI automation
CRM integration
Review dashboard
Reporting

BD platform review board — The morning review board: leads for review, armed and sent

BD platform lead detail — Lead detail: the signals, the contact reasoning and the drafted sequence

Interface shown with illustrative data.

The challenge

What needed solving

BD was squeezed out by delivery

Consultants were busy filling roles, so new business outreach happened in bursts, and only when the pipeline was already running dry.

Cold lists, generic messages

Bought lists and templated emails got ignored. There was no easy way to know which companies were actually struggling to hire right now.

Finding the right person

Outreach often reached HR or internal talent teams rather than the hiring manager who owned the problem and the budget.

Protecting the brand and the inbox

Any automation had to protect sending reputation, respect existing clients and recent contacts, and never send anything a human had not seen.

The solution

What we built.

Daily market scan

Every morning the platform searches technology-first companies across the UK and US, by size and by the functions the business recruits for: engineering, product and sales.

Hiring-signal detection

Live job boards are checked for roles left open for weeks, roles re-posted after closing, hiring surges in one team, recent funding, new function leaders and companies with no in-house recruiter.

Scoring and AI qualification

Each company is scored against tunable rules, then an AI agent reads the role and the company website to confirm fit, explain why now, and flag risks such as a no-agencies policy.

The right contact, verified

The likely hiring manager for the role is chosen, with a one-line reason, and only verified email addresses are used.

Personalised four-step sequences

Opening emails are written individually for each prospect and cite the real signal. Follow-ups add a personal line, and fees are never mentioned.

A morning review dashboard

Leads land on a review board to approve, edit or cancel. A pace control and an emergency brake govern sending, and reports show the funnel and reply rates.

How we did it

Our approach

Prove the costs first

Before building, every data call was tested and measured, so the platform runs inside a fixed monthly data and AI budget.

Quality over volume

A small, highly qualified list each day, with daily caps that act as a ceiling, not a target.

A human approves everything

Nothing is sent without approval, existing clients are excluded automatically and recent contacts are suppressed.

Tune with evidence

Every company that drops out is logged with a reason, so weights, thresholds and keywords are tuned weekly against real data, without code changes.

The outcome

One connected platform.

Business development that runs every day, unattended
Outreach triggered by real hiring signals
Every email personalised to the prospect
Hiring managers reached directly
Sending reputation protected with caps and a brake
Replies straight to the consultant, synced to the CRM

Always-onBD engine.