Recruitment & AI products
The Resource
Group.
An established recruitment business with over 20 years of experience had outgrown a website that told only part of its story. We designed and built a new site that presents recruitment, digital services, digital products and advisory as one offer, shows off its own AI-powered ATS, and launched it without a minute of email disruption.
- Brand redesign
- Website development
- SEO
- AI search optimisation
- CRM integration
The challenge
What needed solving
A site that undersold the business
The old WordPress site presented a recruitment agency. The business had grown into recruitment, digital services, its own software and advisory, and the website needed to say so.Explaining a product, not just a service
The AI-powered ATS needed to be shown, not just described, so prospects could understand how it reads, triages and ranks every applicant.Many services, one clear story
Five service lines, four recruitment models and multiple sectors had to be easy to navigate without overwhelming visitors.A launch with no room for error
The domain and live business email were hosted together. Switching the website could not interrupt email, campaigns or enquiries.The solution
What we built.
01
The "Spectrum" visual identity
A dark, glassy, gradient-lit design language with Sora and Manrope type and fluid sizing that scales from phone to desktop, built around the line "Where talent meets technology."02
A clear service architecture
Recruitment, Digital Services, Digital Products, Advisory and AI Recruitment each have their own page, with dedicated pages for contingent, retained, RPO and in-house recruitment, and for sectors.03
Showing the product
Product mocks and a four-stage pipeline (ingest, triage, rank, shortlist) explain the AI-powered ATS visually, alongside the careers page that shares its backend.04
Content the team can edit
All copy lives separately from the layout, so wording, services and stats can change without touching design code.05
Built for Google and AI search
Service, FAQ and breadcrumb structured data, a full sitemap, clean metadata and verified social previews across LinkedIn and Facebook.06
Enquiries straight into the CRM
The contact form submits directly into HubSpot with notifications, so every enquiry is captured and followed up.Brand identity
Where talent
meets technology.
A dark, technical palette lit by cyan and sky gradients reflects a business where people and platforms meet. The bold TRG wordmark and roundel anchor the identity across web, social and email.
Ink#04111E
Cyan#2BC4F2
Sky#7FE0FB
Green#48E6AD
How we did it
Our approach
01
Prototype first
The design was approved as a full interactive prototype, then ported pixel for pixel into the production build.02
Content as a system
One content file per page and a library of reusable components keep the site consistent and easy to extend.03
Tested on real screens
Every page went through mobile QA, with fixes for wrapping, overflow and touch targets.04
A zero-disruption launch
A phased cutover plan with full backups, checks at every step and a rollback plan. Email stayed live throughout.The outcome
One connected platform.
- A website that reflects the whole business
- The AI-powered ATS explained clearly
- A dedicated page for every service and recruitment model
- Structured data for Google and AI search
- Enquiries flowing straight into HubSpot
- Launched with email uninterrupted